Onewheel Dream Destination

A project curated by Float Italia in collaboration with Future Motion (Onewheel®)

THE PROJECT

Onewheel Dream Destination was the first Onewheel travel project created by Future Motion and curated by Float Italia, in which 18 riders had the opportunity to experience four days of riding among the most spectacular panoramas of the Dolomites.

The initiative was born from an idea by Future Motion (Onewheel®), which chose Float Italia as its local partner to take care of every operational and logistical aspect of the experience:

route scouting,
selection of accommodation facilities,
technical coordination,
accompaniment and guidance of participants.

The goal: to create an authentic trail riding experience in one of Europe's most iconic natural settings, combining sport, nature, culture, and community.

FLOAT ITALIA'S CONTRIBUTION

Float Italia is an Italian association that promotes Onewheel culture throughout the country through events, lessons, and collaborations with local authorities and companies.

For this project, Float Italia was involved in several aspects including:

🏔 SCOUTING AND PLANNING
Two exploratory missions on the trails of the Dolomites to test MTB routes and verify their feasibility and accessibility with Onewheels.

🗺 LOGISTICS AND ORGANIZATION
Coordination of hotels, transportation, lunches at the refuge, collateral activities and management of the international group.

🚵 GUIDANCE AND ACCOMPANIMENT
Leading the group during four days of trail riding, adapting the routes to the different technical levels of the participants.

🎥 MEDIA SUPPORT AND CONTENT PRODUCTION
Collaboration with international videomakers (such as Tucker Doss, Max Rose and Kevin Sueksdorf) to document the experience and promote Italy as a destination for Onewheel tourism.

INTERNATIONAL PARTNERS

The project was carried out in direct collaboration with Future Motion (California, USA), the company that created Onewheel®.
During the experience we had the honor of hosting key members of the team:

Jack Mudd – Head of Brand & Community
Kevin Sueksdorf – Global Marketing
and key riders like Bodhi Harrison and Tyler James.

RESULTS

- 18 participants from the United States, United Kingdom and Italy
- 4 days of riding on selected trails (Alpe di Siusi, Val Gardena, Sella Ronda)
- Over 70 km of tested trails
- International media content shared on YouTube, Instagram and official blogs
- Institutional collaboration between an Italian association, the product's founding brand, and the Val Gardena tourist office

The project has generated international visibility for Italy as a destination for Onewheel tourism, consolidating Float Italia as a local reference point for future European events.